Voice your Vote Social Advocacy Campaign
My challenge with this project was to visually interpret an issue in today’s society. Upon reflection, I decided to focus on the idea of calling young people (ages 18-24) to vote, particularly with the recent increase in voter suppression efforts aimed at this age group. I had to create a fictional organization and a campaign that they might hold. I then had to design the following pieces for them: a logo, brand guidelines, a campaign poster, billboard, animated banner advertisement, and social media posts. My process book below shows research and some early stages of the project, plus all of my finished pieces.
Process book
Billboard.
Bus Stop Poster.
Animated Banner Advertisement.