Client: American Osteopathic Association
The American Osteopathic Association wanted to share graphics on their social media platforms that celebrated many kinds of motherly figures for Mother’s Day. I used colors from their company brand guidelines to create distinctive but harmonious graphics. In the busy environment of social media, I aimed for my graphics to be bold and colorful. I wanted the overall look to be simple so my illustrations would stand out, as the people they represent were what the AOA wanted to emphasize. I formatted graphics sized for Instagram, Facebook, and Twitter.
I worked with the Media Relations Director to develop captions for the posts, which read as follows:
“Happy Mother’s Day to all the moms, aunties, grandmothers and more who care for us every single day. This weekend we honor you. Please share a photo of your family with us so we may celebrate your incredible contributions. Tag #AOAfamily.”
“The role of mom takes many shapes. Today, we salute all the amazing mothers, grandmothers and caretakers who make our families strong and healthy. How are you celebrating Mother’s Day? Share an image with the osteopathic community by tagging #AOAfamily.”